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Day in the Life of a MESTIZA CEO

Posted on 30 April 2016

 

Written by Rachel Schwartzman of The Style Line

The work never really ends for designers!  Enter the world of Louisa Rechter, the co-founder and CEO of MESTIZA New York. We featured Louisa and her stylish co-founder Alessandra back in February, but we wanted to share her life in motion at the office. Here’s a look at our morning together where Louisa shares more on her day-to-day.

What does being in the business of fashion mean to you? 

So I interact with all of our customers from the website and with all of our wholesale customers. I chase people for payment, I process orders, I show the collection, I’m also a merchant and a buyer, so Alessandra designs all of the clothes and I decide how many units I want to place behind every piece. I also price the collection. There are also day-to-day things like managing our Quickbooks account and tracking our sales - but I really love my job and love looking at the numbers and seeing results!

How would you encourage people on the design side of things to get excited about these tasks?

I think that when you design something and someone really loves it and embraces it and buys it and you see the numbers compile, that’s super rewarding and motivating! You want to keep going and understanding what the customer likes and designing for it. 

Do you ever want to work on the design side of things too?

Yeah! I do a little bit already. Alessandra comes up with a lot of the silhouettes but I will also help her source fabrics. I’m also designing my wedding dress with her so I kind of have the last say in all of those decisions, so that’s been really fun!

What are your desk essentials?

I absolutely love my (new rose gold) Macbook - it is life changing. I had a really bad computer before, so this is really light weight and I bring it with me everyday. I need my cell phone which also functions as my calculator, I need a notepad and I also need an inky pen so it’s fun to write notes during meetings! I also need a bottle of water and some tea.

When you’re not here at your nook where else in the office can we find you?

Alessandra and I like to eat lunch and do some work near the windows to feel inspired and creative. When we have meetings we like to go in the conference room and dress it up to our vision when we’re entertaining potential investors or clients. Also of course you'll find us in the kitchen for afternoon snacks! 

When you’re not in the office at all, what other spots in the Flatiron neighborhood do you like to go to? 

We really like ABC Kitchen for lunch when we have some free time, I love Ashby’s - it’s where I get my eggs and bacon every morning, and also Cosme is a great place for after work drinks or margaritas!

Let’s talk office (street) style. What is your on-duty uniform?

So it’s funny because we design really beautiful cocktail attire but everyday we’re running around so we need to be comfortable. I would say my favorite outfit this winter was my big oversized sweater with some ripped up boyfriend jeans and rag & bone leather tennis shoes! Not so glamorous but definitely comfortable and functional, and then of course when we have clients by the office we doll up in our clothes which is the most fun!

What are your top 3 favorite pieces of the MESTIZA assortment?

I love the jumpsuit in white because I'm getting married and could wear it to a lot of bridal events.

 

Maya Maya Bird of Paradise Jumpsuit

The Alhambra Cocktail Coat is another favorite. It is the very first coat we've ever designed! I love how it can be dolled up with a shift dress or worn casually over jeans and flats.

 

Alhambra lightweight cocktail coat

 

 

Last, I love the Shimmy Shimmy Tassel dress in ivory. It's crafted in handwoven silk cocoon from the Philippines. It feels like it could be thousands of dollars but we gave it a sweet price point! No wonder it's a best-seller! 

Shimmy Shimmy Tassel Dress

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