The MNY Spotlight

Meet Lauren Fox, Owner of Shop Ellifox

Introduce yourself!

I'm @laurenisafox and I own @shopellifox. I also practice law, real estate, and have my hand in a few different businesses. Needless to say, I am BUSY!

Lauren Fox, Owner of Shop Ellifox South Carolina

Lauren Fox wears the Valentina Gown in Vintage Coral Tea Garden Jacquard

What motivated you to create Ellifox?

When my daughter was a baby, I couldn't find any websites with exactly what I wanted- I could find some things here or there from different places, but no one had a robust selection and the user experience wasn't streamlined.  I also couldn't find anywhere to purchase the items I wanted and have them personalized in the same place.  Thus, @shopellifox was born!

What is your favorite part of owning your own business? Most challenging? Most rewarding?

My favorite part of @shopellifox is the community we have built.  We get to know our customers from the time they are doing a stork box with us (where the doctor send us the gender of the baby so they can remain "team green" all the way but they take a box of goodies to the hospital that we have curated specifically for them!) to their first birthday and beyond.  The most challenging part in this "season" of business (2021) is the labor shortage.

Lauren Fox, Owner of Shop Ellifox South Carolina

Follow along at @laurenisafox@shopellifox

What is inspiring you at the moment?

Reality inspires me right now. I don't want to see perfection. I want to see messy. Relatable. Real. I want to see others who are struggling and read about how they have overcome it. I want to see women succeeding. And I want to see them overcoming adversity. But I don't want to see life looking so...easy. Because I don't know anyone having an "easy" time right now.

How do you interpret "invest in yourself?" and what are the types of things you do to invest in/ empower yourself? 

Investing in myself is hard in this season.  I'm not doing a very good job of it.  I wish I had something more inspiring to say about this.

Lauren Fox, Owner of Shop Ellifox South Carolina
What is one thing you've learned this past year about owning your own business?

Owning your own business isn't for the faint of heart. You have to be prepared to pivot, switch gears, and ride the roller coaster.  

What's the best piece of advice you've received about successfully running a business?

Be resilient.

Why is it important for you to empower women?

A rising tide lifts all ships. Together, we rise. There's enough room for everyone.

What draws you to the Mestiza brand? How does your Mestiza piece make you feel?

The Valentina made me feel like a princess. It's how I imagine my daughter feels in a princess costume. It felt...magical. I never want to take it off. The fabric is sublime and the fit is nothing short of what I would imagine from couture.  

What's the best advice you could give to someone who wants to follow in your footsteps?
Find your people, check your ego at the door, and get used to hearing the word "no."  You'll hear it a lot!
Lauren Fox, Owner of Shop Ellifox South Carolina

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