Meet Sade Strehlke, Editor in Chief for POPSUGAR
Hi, I’m Sade Strehlke, the editor in chief for POPSUGAR. I’m in my mid-30s, am married and have three kids, including a newborn!
I’m from The Bronx, NY, went to the University of Southern California in Los Angeles and Columbia University’s Graduate School of Journalism. I graduated from the latter in 2014, and have worked everywhere from The Wall Street Journal to Teen Vogue and SHAPE magazine.
Sade wears the Remy Midi Dress
Always raise your hand for the hardest assignments — yes, it will be a lot of work, but the payoff is always worth it.
When I graduated from j-school in 2014, I attended The New York Times Student Journalism Institute in New Orleans, which was a two week program that partnered with the National Association of Black Journalists and the National Association of Hispanic Journalists. A veteran reporter, who was one of our instructors there, was quite clearly obsessed with wedding culture in the city — the bands, the parades! So, I raised my hand to crash a bunch of weddings that first weekend we arrived and ended up getting the story published on the front page.
Right afterwards, I had an internship at WSJ. Magazine (part of The Wall Street Journal) and I volunteered to take on a really in depth project: I had to find and categorize events, people and things across 125 years for the paper's 125th anniversary. I ended up curating about 20-50 items per year within a week. I stayed up for two or three nights in a row. In the end, they decided not to proceed with the project because it was too much on the art team. Still, I really impressed the EIC and the managing editor and when someone's contract wasn't renewed, I was offered a full time position after two weeks. It was a mix of preparation and the right timing and it catapulted my career.
I actually started my career in journalism as a fashion blogger in Los Angeles after college. I also just love storytelling — as an old child I watched a lot of TV, haha — and I was a Theatre major at USC. And, I read a lot of magazines geared towards women growing up — from Cosmopolitan and Glamour to YM and Vogue. So, I don’t really have a neat answer for that, except that I love telling and discovering stories that offer utility and service, and help women chart the best lives for themselves.
I’m kinda into black again lately… black dresses, black handbags, coats… it’s just such a classic color and something I always gravitated to as a native New Yorker. Enter a decade in Los Angeles and it was all about pink and sequins for some time. Then I had a boss who only wore grey, navy and black… so I also only wore those colors for a long time. Now, in my mid-30s, I’m finding and defining my own style and it’s a little something from all of the above. As far as designers go, I’m loving everything new from Gucci, Celine and Bottega. But in the end, I’m a woman who’s always going to love a little sparkle and a little animal print.
We have something really big, impactful and important coming out the first week of November. I can’t say more right now, but I’m so proud to have had a part in it.
Don’t forget to prioritize yourself and don’t be afraid to fail. Every day I miss a deadline or fail at something — either at work or at home — and that’s OK. What matters is that you get up and keep going. You gotta be OK with not being perfect.
On the tennis courts — a newfound passion of mine — watching Real Housewives of Beverly Hills or at a movie with my husband, Nick. Lol, and of course, hanging with my kids.
Dress for yourself, not anyone else.
The colors and the prints. Everything is so romantic and pretty!