Sydne Summer, Founder of Sydne Style

 

This week's Tastemaker is Sydne Summer, an LA based fashion, beauty, and lifestyle blogger.

Hi! I’m Sydne Summer, the founder of Sydne Style. I started the daily space in 2009 as an outlet to inspire women with aspirational but achievable fashion. I currently live in West Hollywood with my adorable rescue dog, Jack Jack, who you often see on my instagram, @sydnesummer.

Sydne wears the Torero Gown in Blue/ White Palm Toile

One characteristic that makes me unique is my background as a fashion editor and entertainment journalist. I began my blogging journey when I was a fashion editor at E! Entertainment and Style Network. My favorite memory was seeing a woman’s bright smile after styling her in an outfit that made her feel like a million bucks.

I've always loved dressing up. When I was working as a fashion editor, one of my colleagues suggested taking photos of my outfits and sharing them online to inspire others (aka blogging). It was new at the time and I felt so uncomfortable that I took headless shots of my outfits. When I realized that was strange, I did full length photos of my outfits to help women think outside the box when it comes to getting dressed. 

A peek into Sydney's decor from her Instagram feed @sydnesummer

Fashion week plays a large role in trend forecasting. Last year was the first fashion week I missed due to Covid. Because of my celebrity background, I also keep up to date on the latest celeb trends which inspired a lot of my segments.

The most rewarding aspect is helping women feel better about themselves through fashion and beauty. I save every email, dm and comment and re-read them with a smile on my face that I could make an impact in someone's life. 

I interpret investing in yourself as making yourself a priority, something we often forget to do. And it doesn't have to cost anything either. Investing in yourself can be carving out me-time in your schedule for some self care. I've invested in myself through education, investing in my business and spending money on self-care. 

The more women that are empowered, the bigger difference we can make in the world. Success is rarely accomplished alone. I love the quote that "behind every woman is a tribe of successful women, who have her back." I'm lucky to have a strong support system of amazing women in my life. And in return, my hope is that I can provide that for others. 

I love that the brand was founded by two strong women, who made it their goal to empower other women through their designs. I also appreciate the timeless designs. That way you can wear the dresses to numerous occasions. 

I felt like a princess in my Mestiza dress! The fit was impeccable, and hugged my curves in all the right places. I also loved the material. It sucked me in and doesn't wrinkle, so perfect for an event!