FROM THE DESK OF ALESSANDRA PEREZ-RUBIO

In 2017 Louisa and I felt like we had made it. We had been in business for two years, we were finally carried by prestigious retailers, we hired our first employee, signed a lease on a sparkly new office space and there was nowhere to go but up. And while we knew we weren’t doing anything revolutionary, we truly believed in the business we were starting and product we were offering: cocktail dresses.

Then something happened. In March of 2020, initial panic set in, Lou and I went into damage control, doing whatever we could to salvage our business. But the effects of the pandemic were far too great, so we had to come to terms with the hand we were delt. It was in that very moment we chose to embrace e-commerce and broaden our product assortment. Yes, Mestiza’s big pivot was a response to the change in the market and category, and while we were forced into it, we still saw the opportunity. We inherently knew the world was changing, we couldn’t keep up with the status quo if we were going to survive as a business. So here we are, a year after the pivot with a more diversified portfolio of items ranging from masks, day dresses, bridal, little girl dresses along with our tried and true pieces. All the things that were inevitably going to happen did , they just happened faster. But now, more than ever, we see more light at the end of the tunnel than we had before- more control over our business and more Mestiza products out in the world for more people to enjoy.

xx,