THE MNY SPOTLIGHT

Meet Annelise Peterson, Writer & Founder of Annelise007

Introduce yourself!

I’m Annelise Peterson – Writer and founder of annelise007.com, a creative communications & business development agency that works with brands to tailor and execute impactful on-and-offline strategies that connect with influential audiences.  Utilizing my experience in publishing, luxury fashion as well as in the beauty industry, I’ve been called upon as a “change agent,” revitalizing and expanding brand reach with innovative and often unconventional methods that tell a story, increase visibility, and foster loyalty. 

My career has been far from linear. After graduating with a bachelor’s degree in Economics from Barnard College in New York City, I launched into a lucrative career within the Private Wealth division of UBS. After about two years, I pivoted from finance to fashion. A well-respected – and brave - publicist offered me a position at his firm after a short stint together at jury duty. Since then, I’ve held key business development and marketing positions at NET-A- PORTER, Valentino, Calvin Klein, Vogue and Alberta Ferretti. I’m a contributing columnist to Hamptons Magazine and the Purist, focusing my stories on wellness and female entrepreneurs. 

When I am not behind a computer or working, I am dividing time between Sag Harbor and New York City with my three children Maude, Axel and Gunnar.

Annelise wears the Mira Mini Dress in Ivory

When did you first discover your love of writing?

I think when I was a kid – I had more than a few diaries. I pick them up every now and then and get a giggle.

As a brand consultant, what is one general piece of advice you have for anyone looking to start a business and establish a brand?

Surround yourself with people you consider smarter than you or more talented in some way.

What is your biggest career learning lesson to date?

Set clear boundaries between work and your personal life.  You don’t have to share every moment.

Who are some of your female role models and why?

Brené Brown –  I love her open dialogue around courage, vulnerability and shame. Katie Couric for her resilience, intelligence, and effervescent personality. And Oprah, of course. Self-made, funny, honest, charismatic, and driven, she has used her Word for so much good. She exhibits the kind of empathy we need to save the world. 

Follow along on Instagram @annelise007

Favorite travel destination:

My home town, Laguna Beach, California.

What are you most looking forward to this summer?

Each day is something special when with close friends and family.

Favorite NYC spot:

Anywhere in the West Village and there is this one hidden gem on lower 5th that I am keeping for myself!

What draws you to the Mestiza brand?

I love loungewear. Nothing feels more decadent than late Sunday mornings in silk pajamas and a robe.

How does wearing your Mestiza piece make you feel?

Loved.

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