The MNY Spotlight
Meet Elyce Arons, Co-Founder and CEO of Frances Valentine
Hi. I am Elyce Arons, Co-Founder and CEO of Frances Valentine.
Elyce wears the Kate Robe in Black Midnight Garden
Katy and I had a passion for vintage shopping when we were in college and beyond. We shared a love for mixing the old with the new and creating a cool, individual style that was unique. At Frances Valentine, we set out to create a modern lifestyle brand with a joyful perspective. Pieces that have heart, soul and a story to tell and that make you smile every time you open your wardrobe. Katy is still an inspiration to me and always will be. She had such a great eye for color and was an amazing editor. Her enduring style will forever touch this brand.
Elyce Arons and Kate Spade, Founders of Frances Valentine
I don’t know how unlikely they are, but mostly it is the people we see every day, how they are layering and creating their own individual look, people from the past- style icons from the 60’s and 70’s, my flower garden in July, works of art, vintage shops and pockets of the United States where they have a particular ingrained style.
I think we all evolve. I was pretty trendy in high school trying to copy the newest trends and overtime as a young adult grew to love classic styles that transcend trends. I tend to be drawn to uniquely American legendary style, wild prints and saturated colors.
WEAR WHAT MAKES YOU HAPPY!
Shop Frances Valentine at francesvalentine.com
We are in the middle of our first resort collection which is selling out (yay!), we are launching our made in the USA denim pieces in January and are excited to launch our spring 1 collection in February.
I think busy moms are used to multi-tasking. That old saying of “if you want something done, ask a busy person.” That is never more true than for working mothers. My husband shares all home responsibilities with me as well so I can’t take full credit, he is a true partner in our marriage.
I love the flowy feeling when wearing these pieces. They are feminine and comfortable at the same time. Much like Frances Valentine, they feel classic and modern.
