The MNY Spotlight

Meet Michelle Maslanka, Founder of Sister Swim

Meet this week's Tastemaker, Michelle Maslanka, the visionary behind Sister Swim. In 2017, Michelle set out to create swimwear for her sister and friends, with the mission to design swimwear that not only enhances but also celebrates the innate beauty of every woman. Keep reading to discover her favorite travel destinations, insights into her personal style, and invaluable advice for aspiring entrepreneurs!

Michelle wears the Sancerre Blazer

Introduce yourself! 

I am Michelle Maslanka the owner and creative director of Sister Swim. I grew up in South Jersey, moved to NYC right after high school to pursue my fashion degree at LIM college and have been here ever since. I interned and worked at fashion houses such as Alexander McQueen, Celine, Nili Lotan and Veronica Beard. I am currently engaged and have a little brown dog named Navy!

You started Sister Swim in 2017 with the mission to create swimwear for your sister and friends. What inspired you to take the plunge and launch your own business?

I started making bikinis for my sister, and then my friends, so I got a taste of owning something. It felt so great to make my girls feel so amazing in their most vulnerable state: in a swimsuit. So, then I just kept it going! Now we are in amazing stores and are being worn by top influencers and celebs!

Follow along on Instagram @sisterswim_

What are some of your favorite destinations to travel to, and which Sister Swim swimsuit and Mestiza dress would you pack along with it?

I just got back from St Tropez which was so dreamy! I love St Barths, Italy, Cabo and Mallorca! Summers of course are spent in the Hamptons and the Jersey Shore.

We love following you on TikTok and watching all your shopping videos! How would you describe your personal style?

I really love effortless pieces, not too much frill. I kill for a pair of wide leg jeans, oversized blazer and amazing sweaters! In the summer I LOVE dresses, more and more dresses especially slip dresses I can wear over and over. I find it super important for everything to fit well, so even if it’s a slight adjustment I get it tailored. I also really invest in things I will wear every day in NYC such as a great pair of designer boots. I do not wear heels every day running around the city, so I don’t invest in them; cheap and cheerful! I love having fun with trends as long as they flatter me- no low rise… for now!

Who are some of your biggest influences when it comes to style?

Carolyn Bessette Kennedy is my number one fashion inspiration. What she was wearing in her 30s could be worn for decades to come. Since I am getting married, I am loving looking back to the 1950’s for dress silhouettes- such flattering dresses were popular then… without having cutouts! Current influencers I love watching are Claire Rose, Anne- Laure Mais and Morgan Stewart.

What trends/ styles are you most looking forward to rocking this season?

I think the pop of red trend is very fun, however I never thought that was not in style… I really have been enjoying wearing ballet flats, something a little more feminine than sneakers all the time. I am not sure if you would say it is a trend, but I am obsessed with sheer stockings lately! They are so sexy!

What advice would you give to someone looking to start their own business.

Don’t feel embarrassed to start at 0! The money spent into your business is never a waist, it is tuition.

What draws you to the Mestiza brand?

I love the feminine details! Every piece is like wearing a party - whether it is a garden lunch or an NYC disco, each piece is its own soiree and you want to be invited!

How does wearing your Mestiza piece make you feel?
Like the main character!

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