Hi! I’m Rainey Lancaster Hoag, and I’m a marketer, tastemaker, and self proclaimed dress-enthusiast living in Los Angeles, CA with my husband, Sean, and our golden retriever puppy, Sunny. While I’ve been California based for years now, I was actually born and raised in the South, in Tallahassee, FL! By day, I work in marketing for Apple TV+, marketing our Apple Original Series and Films. But by night, I love sharing my finds across fashion, interiors, beauty and travel over on @raineylancaster. 

Rainey wears the Audrey Midi Dress

Thank you so much! My forever style icon is my mom, Kathy. We have shared our love of fashion since I was a kid and is a constant source of inspiration for me.

I would wear the Elliana Barong Mini Dress during the day in Mexico, the Perla Midi Dress to a girls dinner in Charleston, and the Rafaella Gown to holiday party here in California!

I’ll admit I am not the lightest packer! I find packing cubes to be very useful, as well as laying out all of your looks for each day before a big trip. I like to research the places I’m going so I can pack pieces that feel like a reflection of my surroundings. I do always pack a few backups though, because you never know how you will feel!

This collection is so genius! Especially for wedding season, it's so valuable to have multiple looks in one. We are going to Cabo for New Years with family, and I would pack the Victoria Convertible™ Skirt for dinner beachside or a night on the town.

I love an outfit change! Being a bride is an opportunity to have so much fun with your style, especially with the reception or after party look. I would just make sure you have time to execute the outfit/hair/makeup changes, because you don’t want to miss too much of the party after all!

Aniston Convertible™ Bow Dress: Let everyone know you’re the fun bride from the start!

Vanessa Midi Dress: Love a lace moment for a bridal shower! Appropriate for daytime or nighttime celebration.  

Lorena Convertible™ Bow Dress: The floral embellishment on the front of this is breathtaking and so elegant. Perfect dress to kick off your wedding weekend.

Liezel Gown: I’m loving florals on a wedding gown lately! This is stunning and the convertible elements make it easy to transition the style from ceremony to reception without fully changing. 

Dominique Flower Top and Blake Cropped Pant: Pair with a platform and accessories to dance the night away! 

Stay authentic to who you are and what you like. The most stylish people I know are the ones whose style is a direct reflection of themselves.

I love that the pieces feel classic and timeless yet unique at the same time.